We've all come across sweets and treats that seem "smaller" than when we were kids. Most of us chalk it up to a symptom of growing up, but one woman has the cold, hard data to prove that we are indeed getting less.
Penny Melson from Brighton, UK, has a unique Christmas tradition of counting how many chocolates are in a box of Quality Street. Not only that, Melson sorts them by type as well!
If you're unfamiliar with it, Quality Street is a type of confectionary by Nestle and is popular in Canada and the UK. It comes in tins or tubs full of chocolates in different flavors, from caramel to strawberry creme.
Melson has been keeping track since 2006 and recently shared her findings on TikTok. You'd be correct if you've long suspected you're getting less than before. According to Melson's findings, Nestle stuffed a box from 2006 full of 137 chocolates. In 2024, that amount was down to an anemic 67.
Quality Street Tubs Contain Less Sweets And Cost More
On the figures for 2024, Melson rounds off her findings by stating, "They've literally halved the amount and doubled the price." While this confirms what many have already suspected, another fascinating finding is how the ratio of sweets has changed over the last two decades.
Orange Chocolate Crunch dominated the 2006 batch, making up 22 of the 137. In 2024, there were only four in the box.
Interestingly, the 'Purple One' with the hazelnut inside was consistently among the lowest in every box. There were only six in 2006 and five in 2024.
According to the Daily Mail, a Nestle spokesperson was asked about the findings and explained, "Each year, we introduce a new Quality Street range with formats, sizes, weights, and RRPs based on a range of factors, including the cost of manufacturing, ingredients, and transport and the preferences of our customers and consumers. We think our 2024 range and pricing is competitive with a good variety of choice for Quality Street fans. Final prices are at the discretion of individual retailers."
The Daily Mail also points out several other confectionary boxes have decreased in size over the years, including Cadbury's Roses and Celebrations.
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